{"id":4504,"date":"2021-12-02T15:02:47","date_gmt":"2021-12-02T18:02:47","guid":{"rendered":"https:\/\/www.schulzsa.com\/?p=4504"},"modified":"2022-10-18T15:07:41","modified_gmt":"2022-10-18T18:07:41","slug":"schulz-compressores-wins-the-gold-indian-at-the-popai-brasil-award-2021","status":"publish","type":"post","link":"https:\/\/www.schulzsa.com\/en\/schulz-compressores-wins-the-gold-indian-at-the-popai-brasil-award-2021\/","title":{"rendered":"Schulz Compressores wins the \u201cGold Indian\u201d at the POPAI Brasil Award 2021"},"content":{"rendered":"\n<p><em>Award recognizes best retail materials, actions and merchandising projects<\/em><\/p>\n\n\n\n<p>Marking the return to face-to-face meetings, Schulz Compressores participated in the POPAI Brasil 2021 Award last November 23. The award ceremony took place at Espa\u00e7o Wood in S\u00e3o Paulo and was broadcast live on the event&#8217;s website.<\/p>\n\n\n\n<p>The POPAI Brasil Award is promoted by the Brazilian Association of Retail Marketing, and is considered the \u201cOscar of Retail\u201d, with more than 50 editions in the USA. For two decades, the POPAI Brasil Award has had the mission of recognizing the best materials, actions and merchandising projects aimed at Point of Sale (POS). In this edition, the Award reached a record number of projects submitted with almost 400 participants.<\/p>\n\n\n\n<p>Schulz Compressores won a trophy in the category \u201cProjects for Store Design and Architecture \u2013 stores over 500 m\u00b2\u201d, with the Schulz Store case, Schulz&#8217;s first concept store. The store\u2019s project was signed by Brainbox Design and, in all, it took about nine months from starting the work to opening the store.<\/p>\n\n\n\n<p>\u201cThe store arose with the proposal to bring the Schulz brand closer to its public, providing a unique shopping experience, in addition to presenting the brand\u2019s product portfolio\u201d, highlights Vanessa Bueno da Rocha, Strategic Planning and Marketing Coordinator at Schulz Compressores and one of the creators of the project.<\/p>\n\n\n\n<p>Winning the POPAI Brasil 2021 Award reinforced this concept even more. \u201cWinning the POPAI Brasil 2021 Award fills us with pride and shows us that, in fact, we are on the right path\u201d, says Vanessa, who received the trophy together with her team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Award recognizes best retail materials, actions and merchandising projects<\/p>\n","protected":false},"author":2,"featured_media":4167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[80,78,77],"tags":[101],"_links":{"self":[{"href":"https:\/\/www.schulzsa.com\/en\/wp-json\/wp\/v2\/posts\/4504"}],"collection":[{"href":"https:\/\/www.schulzsa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schulzsa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schulzsa.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schulzsa.com\/en\/wp-json\/wp\/v2\/comments?post=4504"}],"version-history":[{"count":1,"href":"https:\/\/www.schulzsa.com\/en\/wp-json\/wp\/v2\/posts\/4504\/revisions"}],"predecessor-version":[{"id":4505,"href":"https:\/\/www.schulzsa.com\/en\/wp-json\/wp\/v2\/posts\/4504\/revisions\/4505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.schulzsa.com\/en\/wp-json\/wp\/v2\/media\/4167"}],"wp:attachment":[{"href":"https:\/\/www.schulzsa.com\/en\/wp-json\/wp\/v2\/media?parent=4504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schulzsa.com\/en\/wp-json\/wp\/v2\/categories?post=4504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schulzsa.com\/en\/wp-json\/wp\/v2\/tags?post=4504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}